6th February 2012
Top Marketing Book Authors on Twitter
Social Media Marketing Magazine

These are the top 100 marketing book authors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of February 6, 2012.

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4th October 2011
Barry-born author's latest best-seller!
In the Press! Barry & District News

LEADING technology author, Barry-born Dean Anthony Gratton, has another best-seller on his hands! His latest book Zero to 100,000, which he co-authored with wife Sarah-Jayne Gratton, has reached number 33 in the Amazon UK best-seller charts based on pre-orders alone. Gratton, who grew up in Trinity Street, is the only author in the world to have penned two best-selling books on Bluetooth technology. His latest work, which comes out in October, takes a fresh perspective to using social media in promoting both small business and personal brands. US Publishers Pearson are so excited by pre-sales that they have already put plans in place for a second edition.

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2nd October 2011
Author Tea Break
Interview with AuthorAttic.com

Q. Your greatly anticipated book entitled Zero to 100,000 is released in October 2011: Tell us, what is the book about and why did you both decide to write it?
Zero to 100,000 is a social media book that fills a very real need; that of the smaller businesses and solo-preneurs who want to build a fast and effective social media presence from scratch on a tiny budget. There are plenty of social media books out there geared at big businesses and large corporations, but nothing that reaches out directly to the smaller business in the way our book does. As a couple who are also a ‘brand’, we were keen to share our experiences and the secrets of our online success with others.

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22nd September 2011
A Consistent Brand Message Using
Cross Platform Promotion (CPP)
SocialMediaToday.com

The notion of brand awareness and consistency in voicing your brand message across several medium isn’t entirely new. I mean, the more traditional medium such as Television, radio and newspapers have been doing it for decades now. We’d see companies, along with their brand message and identity offer a consistent brand theme, which is echoed across these traditional platforms; one voice, if you like, would provide a company along with its products, services and brand identity with consistency. The TV promotion may tie-in with a newspaper advert and, likewise, radio will promote the same message. For example, promotional sales or last minute offers can be shared across all these media platforms.

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