• coming soon •   COMING SOON How to be a Social Media Superstar So, you want to be a superstar? A social media superstar. Within these pages lie the secrets to becoming the virtual celebrity you always knew you could be. A simple, step by step guide that will take you by the hand and lead you down the red carpet towards social media fame. Whatever your interest, talent or enthusiasm, this book will show you how to maximise your potential to red hot, smoking superstardom, encompassing everything from setting your personal stage through to securing your stardom and being your own publicist. From the comfort of your seat, in your own personal space, you can reach an audience of millions across the world to promote and ultimately secure your stardom in the social media universe. Connect with movie stars, models and aspirational figures across the world at the touch of a button. This is your chance to shine and be seen in the social media galaxy (to virtually network where noone has networked before!) An essential read and an ideal gift for all those interested in becoming part of the social media phenomenon. This book is a must have accessory for every modern day social media celebrity wannabe. • this material is subject to change.         • coming soon •   COMING SOON The Handbook of Personal Area Networking Technologies and Protocols Cambridge University Press, 2011 This authoritative handbook offers an unparalleled review of the complete short-range RF domain and its associated protocols, architectures and applications. Low energy and sensor technologies, such as Bluetooth low energy, EnOcean, 802.15.4, ZigBee, Z-Wave, Wavenis, ANT Wireless and DASH7 are covered, as well as the remaining WPAN technologies, including Bluetooth, WiFi, WirelessHD, WirelessUSB and WiGig. All are exhaustively explained in a unique, real-world context. The handbook explores the consumers’ perception of the technologies underlying their chosen products, alongside the marketers’ need to convince consumers to buy-in to wireless, as well as analysing markets for the electronics, sports/fitness, health and Telecare domains. It uniquely reveals how our personal area space is being pulled into various social media streams, such as Twitter and Facebook. The handbook also demonstrates how technologies such as WiMAX, 3G/LTE and Femtocells have inadvertently blurred the boundaries between personal and wide area communications, in turn, creating disruptive topologies through technology convergence. An essential read for students, engineers, product planners and technical marketers alike. • this material is subject to change.           NOW AVAILABLE Developing Practical Wireless Applications Digital Press Books (an imprint of Elsevier), 2007 In a constant stream of new ideas, wireless technologies continue to emerge offering a range of capabilities, each affording simplicity and ease-of-use. Such diversity and choice should surely raise the question, "are manufacturers using the right technology for the right product?" Developing Practical Wireless Applications will explore this question and, in doing so, will illustrate many of the wireless technologies currently available whilst drawing upon their individual strengths and weaknesses. More specifically, the book will draw your attention to the diverse collection of standardized and proprietary solutions available to manufacturers. As developers and innovators your choices are not restricted to any norm and, as such, a standardized or proprietary solution may afford you greater benefits in realising any product roadmap. Developing Practical Wireless Applications will provide you with a comprehensive understanding of how each technology works, coupled with an exploration into overlapping, complementary and competing technologies. In establishing this foundation, we will explore wireless applications in their context and address their suitability. In contrast, the book also considers the practicality of a wireless world in an attempt to better understand our audience and specific demographic groups. Coupled with a richer understanding of our consumers, along with our technology make-up we can indeed target wireless products more effectively.       NOW AVAILABLE Marketing Wireless Products Butterworth-Heinemann (an imprint of Elsevier), 2004 Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily responsible for communicating a product's message to the consumer. To those entering the world of technology marketing for the first time, Marketing Wireless Products provides a valuable tutorial, opening up the reader to the thoughts and experiences of industry figureheads, whilst encouraging the birth of fresh perspectives. To existing technology marketers, the book provides a valuable reference, allowing the reader to consider his/her particular approach to marketing alongside the successes and failures of peers.       NOW AVAILABLE Bluetooth Profiles The Definitive Guide Prentice Hall PTR, 2003 This book is aimed at the Bluetooth community that is currently developing applications on top of the Bluetooth Core. Gratton details the usage scenarios for Bluetooth, known as Profiles, essentially defining the end-user applications and their interoperability requirements. The whole Bluetooth community strives to build applications based upon the new wireless technology that is Bluetooth: Bluetooth Profiles will show them how. Bluetooth is set to become a revolutionary communications technology that will affect the lives of us all in some shape or form. It will simplify the operation and installation of new and existing products and, despite numerous vendors providing a vast range of exciting products, its functionality will exist almost invisibly and seamlessly. This book does not aim to provide you with a history of Bluetooth nor does it explain why it was created; instead, it embodies the firm belief that it is already here.